In collaboration with Incubate Festival, Fontys University
of Applied Sciences in Tilburg and local corporations as Renova BMW in the Tilburg area I worked on the realization of this project.
organisation of Incubate festival asked me in the end of 2011 to develop a proposal
for the open source expo during Incubate 2012. They intended to attract at least 200 artists who would
deliver without any payment their diverse artworks for the exhibition that was made and arranged by
the curator of the festival. The location for the show, was the big 'koepelhal'
in the centre of Tilburg which you could enter without admission fee.
I imagined that the atmosphere of so much artworks toggether in this big hall would
feel like a real art fair, I decided to use the corporate language
which we witness at these fairs to intervene in the exhibition. I focussed on the intentions of the artists who agreed to exhibit
their work for free in an unknown context. The best place for my intervention was in the space inbetween the art objects and the audience, where sponsors show up.
In order to do
so I proposed to build a booth like the famous coffee brand does on
these art fairs. This time .ORG was the brandname in the red square and
offered their ideological view to the audience by well dressed representatives of
The organisation. They offered people a free membership to The organisation. Also 10 artist
names would be presented in this booth they were nominated for a special .ORG art prize. The
young talented winner could get besides the honour, a sparkling white
car which was on show during the whole exhibition. This cars brand is also highly visable at art events.
the show artists would be able to present their statements in the
booth and they were interviewed by Fontys Hogeschool students about their intentions
to participate. In the booth there were also headsets available which
could take you on a guided tour through the exhibition.
end of June 2012 I decided to cancel the development of the project
because the promised budget for realisation was missing. Other attempts
to gain resources failed. The exhibition of artworks by more than
200 artists continued without the intervention; Live Happily."