Live Happily 2012
(not realised)

In collaboration with Incubate Festival, Fontys University of Applied Sciences in Tilburg and local corporations as Renova BMW in the Tilburg area I worked on the realization of this project.

"The organisation of Incubate festival asked me in the end of 2011 to develop a proposal for the open source expo during Incubate 2012. They intended to attract at least 200 artists who would deliver without any payment their diverse artworks for the exhibition that was made and arranged by the curator of the festival. The location for the show, was the big 'koepelhal' in the centre of Tilburg which you could enter without admission fee.

Because I imagined that the atmosphere of so much artworks toggether in this big hall would feel like a real art fair, I decided to use the corporate language which we witness at these fairs to intervene in the exhibition. I focussed on the intentions of the artists who agreed to exhibit their work for free in an unknown context. The best place for my intervention was in the space inbetween the art objects and the audience, where sponsors show up.

In order to do so I proposed to build a booth like the famous coffee brand does on these art fairs. This time .ORG was the brandname in the red square and offered their ideological view to the audience by well dressed representatives of The organisation. They offered people a free membership to The organisation. Also 10 artist names would be presented in this booth they were nominated for a special .ORG art prize. The young talented winner could get besides the honour, a sparkling white car which was on show during the whole exhibition. This cars brand is also highly visable at art events.

During the show artists would be able to present their statements in the booth and they were interviewed by Fontys Hogeschool students about their intentions to participate. In the booth there were also headsets available which could take you on a guided tour through the exhibition.

In the end of June 2012 I decided to cancel the development of the project because the promised budget for realisation was missing. Other attempts to gain resources failed. The exhibition of artworks by more than 200 artists continued without the intervention; Live Happily."


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